1. Social media has over 3.2 billion active users, making up 42% of the world’s population.
2. 91% of retail brands use two or more social media channels. 3. 74% of consumers rely on social media to make purchase decisions. 4. On average, people spend 2 hours and 22 minutes per day on social media. 5. Over 50 million businesses use Facebook Business Pages to connect with their customers. 6. YouTube is the second-most visited website in the world. 7. Instagram has over one billion monthly active users. 8. 59% of American adults use Facebook. 9. 91% of marketers use social media as a marketing tool. 10. 85% of people trust online reviews as much as personal recommendations. 11. The average person spends 35 minutes per day on Instagram. 12. Twitter has over 330 million monthly active users. 13. LinkedIn has 675 million users, making it the largest professional social media platform. 14. 94% of B2B marketers use LinkedIn as a content marketing platform. 15. 43% of people use YouTube to help them solve a problem. 16. Social media influencers can drive up to 11 times more engagement than traditional celebrities. 17. Snapchat has over 210 million daily active users. 18. TikTok has over 800 million active users. 19. Google+ has over 111 million active users. 20. Pinterest has over 250 million monthly active users. 21. Over half of all internet users are on social media. 22. Over 70% of people use social media to inform their purchase decisions. 23. Over 90% of marketers say that social media is important for their business. 24. 78% of people say that social media helps them stay up-to-date with current trends. 25. Female internet users are more likely to use social media than male internet users. 26. Instagram is the most popular social media platform for teens. 27. 91% of millennials use social media. 28. Facebook is the most popular social media platform in the world. 29. Over 80% of US small businesses use social media to promote their business. 30. Over 50% of people use social media to research products and services. 31. The average person spends 4.4 hours per day using their smartphone. 32. Social media has been found to have a positive impact on mental health. 33. Social media can be used for political mobilization and activism. 34. Social media can be a major source of cyberbullying and other forms of digital abuse. 35. Over 70% of people use social media to connect with brands. 36. Over 50% of people use social media to get customer support. 37. Over 80% of people use social media to discover new products and services. 38. Over 70% of people use social media to find and engage with influencers. 39. Over 50% of people use social media to research job opportunities. 40. Over 40% of people use social media to learn about current events. 41. Over 80% of people use social media to stay in touch with friends and family. 42. Over 50% of people use social media to find and connect with potential employers. 43. Over 80% of people use social media to stay up-to-date on news and current events. 44. Over 50% of people use social media to find and connect with potential partners. 45. Over 70% of people use social media to find and connect with potential customers. 46. Over 90% of people use social media to find and engage with other users. 47. Over 70% of people use social media to find and connect with experts and professionals. 48. Over 50% of people use social media to find and connect with support groups. 49. Over 70% of people use social media to find and connect with product and service providers. 50. Over 50% of people use social media to find and connect with local businesses
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